by Momentum transport
Hatton Garden is
London’s jewellery
quarter, centre of the
UK diamond trade and
home to a growing range
of creative and media
businesses. It is also
Momentum’s home.
But despite a thriving
and vibrant business
environment, in many
places the quality of the
public realm is poor, and
there are issues which
make it hard for workers,
visitors and residents to
navigate and enjoy the
area.
We are keen stakeholders in the area: we work
here, we walk and cycle through the streets and
we shop and eat here. We also work with the
Hatton Garden BID, which has the aim to support
business growth and see Hatton Garden grow
as a world-renowned business and visitor
destination.
Back in 2017 we worked with Urben
(www.urbenstudio.com) and Benedetti Architects
(www.benedettiarchitects.com) to complete a
research study and develop a framework for
future public realm interventions in the Hatton
Garden district.
At that time, the overarching
objective for our client - the
Hatton Garden BID - was to see
the area realise its potential as
the ‘Jewellery Quarter’ - a world
renowned business and visitor
destination - by amplifying the
assets and attractions of the area.
To achieve this it recognised that
enhancing the public realm of the
area was vital.
We set out to develop a set of public realm
principles across a range of topics relevant
to local businesses, such as street lighting,
public art, air quality, and pedestrian and
vehicle movements; responding to existing
user requirements and future, major changes
- such as the arrival of Crossrail at Farringdon,
the relocation of the Museum of London and
the City of London’s planned ‘Culture Mile’
between Farringdon and Moorgate.
The aim remains the same today. And as
residents of Hatton Garden, and the wider
Clerkenwell area, we decided to revisit our
2017 findings to coincide with Clerkenwell
Design Week, and to produce a set of brand
new visualisations which show how the main
street – also named Hatton Garden – could be
improved by good urban design.
Understanding the
potential a space has and
how it could be best used
in the future is reliant on
a solid foundation of data
collection and analysis,
alongside an in-depth
understanding of the
planning context.
The reimagining of any space starts by
analysing the significant policies which will
encourage, or sometimes impede, proposed
change, such as those set out by the local
borough (in Hatton Garden’s case, the London
Borough of Camden), the GLA and national
government.
The process of collecting – and then analysing –
data to inform recommendations can then
get underway. At this stage, we seek to
understand what doesn’t work, and why, as
well as the positives which can be built upon in
order to propose a set of solutions that meet our
clients’ needs and budgets.
During our work with Hatton
Garden BID we completed land
use analysis, activity mapping,
photographic assessment,
pedestrian and vehicle
movement studies and junction
assessments to define our
recommendations.
Pedestrian surveys
To show the volumes of pedestrians; areas which
are busy or underused; how effective routes into
and out of the area are; sight lines and pedestrian
desire lines and how they are impacted by existing
infrastructure; and how pedestrian navigation is
aided by wayfinding signage.
Vehicle movement analysis
To understand existing vehicle movements
and traffic management measures and controls.
Land use study
To ensure the current and future needs of
business residents are understood and met.
Photographic assessment
To take a closer look at specific issues
including cycle and motor vehicle parking,
waste management, servicing, signage,
street clutter, state of repair, parking and any
undefined spaces.
Interview surveys
To ensure the views of businesses, residents
and other key stakeholders are captured in the
formulation of public realm improvement solutions.
What did our
findings show?
Rat running
As the spine of a grid of north-south streets
laid out in the 17th century, Hatton Garden
acts as a through route. In particular our
vehicle movement analysis showed that some
motorists were likely using Hatton Garden as a
‘rat run’. We firmly believe this doesn’t need to
be the case. Hatton Garden is surrounded by
arterial routes which have a clear function: to
move a large number of vehicles through the
area as efficiently as possible.
Extended retail opportunities
The diversity of land use is a strength and
it should be used to maximum advantage.
Opportunities to extend the operating day
and week should be explored.
Pedestrians and cyclists are
growing in number but there is
still a disproportionate amount
of space given over to motor
vehicles. With the future arrival
of Crossrail, pedestrian numbers
are set to grow even more.
Passing through...
A significant number of cyclists were
observed to use Hatton Garden southbound
in the morning and northbound in the evening,
suggesting it is a popular commuting route for
cyclists. The total volume of traffic experienced
along Hatton Garden is considered to be low
throughout the day. With this in mind, alongside
the potential misuse by rat running vehicles,
there is definite scope to consider restricting
some of the two-way traffic on the road.
Excessive on-street car parking, a lack
of cycle parking and nowhere to sit and rest
mean that Hatton Garden is a place you
pass through, but do not spend time in.
As the primary jewellery-retail road in the
area, increasing dwell time here would clearly
benefit businesses.
What is currently an unattractive,
traffic-filled road has the potential
to become a vibrant street filled
with activity.
Backed by our analysis, our thoughts now turn to design: allowing us to
make recommendations for short, medium and long-term interventions
and, where possible, temporary trials or quick wins which can be a great
way to trial recommendations before full implementation and help secure
funding.
We also begin to visualise how the
reimagined space could look, an
exercise which helps our clients to
picture the changes before they are
made and which can also be used
to engage with the local community.
Focusing on Hatton Garden, we set
out to visualise the improvements
which could be achieved if it were to
evolve from being a through route
to a destination in its own right.
Recommendation 1
Evolve Hatton Garden from a through route to
a destination in its own right
If Hatton Garden is to shake off its image
as a through route, we believe that two
lanes of traffic is unnecessary. Reducing
the provision to one lane of traffic would
lead to a number of benefits.
The dominance of motor traffic (which would instead use
surrounding arterial routes) would be reduced whilst still
providing the space for essential servicing and deliveries
to take place.
Space would be freed up to increase footway widths and
provide seating and trees – making a place where people
can sit, walk and enjoy the area, and importantly stop to
take a look at the retail offering.
Recent TfL research1
shows that making walking and
cycling improvements to an area can increase retail
spend by up to 30%.
Recommendation 2
Decluttering the street
Decluttering may be a current
buzzword but removing services
which aren’t required or are
underused can free up space to
make considerable improvements.
Parking is always a difficult and controversial
issue. Our 2017 study showed that the levels
of on-street parking cause both a physical and
visual obstruction to people as they navigate the
area, and prevent people from seeing one side of
the street from the other.
By suspending car parking bays, parklets
(which could include seating and planting) and
dedicated cycle parking could be introduced into
the area, making it part of the fabric of the street.
Waste management is a common issue in
many parts of London and the solution for
Hatton Garden will come from a combination
of management recommendations and physical
interventions. Alternative locations for waste
storage and a consolidated approach to
collection and storage would benefit Hatton
Garden, as well as the wider area. A joined-up
approach to waste collection procurement would
also serve to reduce the number of large vehicle
movements.
Our analysis showed that the area has a large
number of people who cycle in and out, but
demand is poorly catered for with the majority of
cycle parking stands at, or above, capacity, and
almost every lamppost in the area used as an
informal parking spot. By placing cycle parking
next to seating it’s possible to increase the
potential for informal conversations and social
interactions
Recommendation 3
Creating the Garden
Hatton Garden may make greenery spring to mind, but the area is
deeply lacking. As well as providing shade on hot days and shelter
on rainy days (and thereby encouraging people to dwell in the
space), trees are essential to clean the air of pollution.
Research also shows that including greenery within a space can have a positive impact on
real estate and capital values.
Quick wins could be achieved with temporary or short-term greening, or a longer-term project
with permanent planters, trees and green walls which would help to create a space that
people want to visit and spend time in.