The 154-key Ruby Stella will open in London’s Clerkenwell district and is the latest instalment in the ‘Lean Luxury’ hotel brand’s ambitious expansion plan…
Following a theatrical launch in Dusseldorf, Ruby Hotels, the Munich-based hotel brand and pioneer of the ‘Lean Luxury’ philosophy, today announces plans for a second UK property, in London’s Clerkenwell, to open in the first quarter of 2024.
The hotel will shelter 154 rooms, ranging in size from cosy ‘Nest’ rooms (13-15m²) to expansive ‘Loft’ rooms (23-38m²), a stylish bar area, a communal work station and a library. All guest rooms will showcase Ruby Hotels’ sleep-scientist-approved formula for the perfect night’s sleep, with full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses.
A laid-back, contemporary design will see quirky touches such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station.
Cutting-edge technology will be on offer throughout the property; in each room guests will find a personal tablet PC pre-loaded with Ruby Hotels’ carefully-curated London city guide, social media apps and unlimited data and calls to use throughout their stay. A state-of-the-art self-check-in system will make use of tablets to reduce check-in time to under one minute, leaving guests free to make the most of their stay.
Just like the group’s other houses, Ruby Stella will follow Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.
For example, a trendy communal space will serve a healthy, locally-produced breakfast without the need for a kitchen or chef, and instead of overpriced minibars and room service, galley kitchens, vending machines and ironing stations will supply guests with all of their needs. Likewise, a modular design sees Ruby hotels occupying mixed-use and former office buildings in the heart of the city, rather than the traditional, prestigious addresses with sky high rents typically favoured by hoteliers.
