Wednesday, 15 December 2010

Clerkenwell: Change and Renewal, Alan Ainsworth’s new book

With the release of Alan’s new book about the history, architecture and people of Clerkenwell, Lansons was asked, as a local business, to attract interest for the book through an innovative and engaging launch. Lansons wanted to capture the essence of Clerkenwell not just through photographs, but try to bring the book alive through video interviews with some it’s most colourful, long term residents interspersed with footage of its key landmarks.

We also knew that the audience this book would appeal to the most were the very residents the book discussed, so we invited the creative people in EC1, from architects to watch makers, to attend the book launch held here at Lansons.

Lansons launched Alan’s book on 25th January with an evening event which allowed Alan to introduce the book and explain why he had produced it.

This was followed by a short video produced by Lansons Live containing interviews with five Clerkenwell luminaries including a potter, a binder and a pub landlady who all provided colour and insight into the local area, which in turn heightened interest in the book.

The event also allowed all those creative residents to have direct access to the author and an opportunity to purchase a signed copy of his work.

By inviting residents and businesses from Clerkenwell to the launch we raised awareness of the book amongst those most passionate about its subject as well as those who did not know quite how much the area had to offer.

All copies of the book available on the night were sold and Alan’s status as a Clerkenwell expert was secured.

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